HTO Analytics sets up your GA4 & GTM, keeps your events consistent, and gives you ready-made analysis templates like funnels, A/B tests, cohorts and LTV — without writing R or SQL.
HTO Analytics is a lightweight tracking and insight layer. It sits between your website, GA4/GTM and marketing platforms, and gives you a clean data model plus one-click analysis templates such as funnels, A/B tests, cohorts and retention — so your team sees answers, not just raw events.
HTO combines GA4/GTM automation, Meta tracking and analysis templates in one place — so you don’t have to maintain dashboards or write scripts.
Plan your events, push them to GTM automatically and keep your tracking clean without spending hours fixing broken tags.
Less manual tag work, fewer surprises in GA4.Send accurate conversion signals to Meta from the same tracking layer that powers your GA4 data.
Better optimisation, more reliable reporting.Run funnels, A/B tests, cohorts, LTV and retention analyses with ready-made templates. Choose a template, set parameters and get a clear result.
No R, no SQL – just forms and answers.HTO builds a consistent event & campaign schema designed for BI tools and your internal data workflows.
A stable base for Power BI, Tableau and beyond.Whether you’re a small in-house team or a boutique agency, HTO keeps your tracking under control and your analysis repeatable.
See how GA4 events, Meta campaigns and revenue move together. Run funnels, measure drop-offs and track cohort LTV without building a custom data model every time.
Compare campaigns, creatives and journeys using proper A/B test and funnel templates, instead of guessing from last-click reports or scattered dashboards.
Start from a consistent event schema instead of cleaning malformed events. Use HTO’s data layer and results as inputs to your own BI tools and models.
HTO Analytics started as an internal toolkit to keep GA4, GTM and marketing events consistent. It has since evolved into a compact insight layer for teams that want clean tracking and ready-made analysis without writing code.
Built with a data analytics and audit background, HTO is opinionated about event design, documentation and data quality. The goal is simple: remove technical friction so you can make better decisions, faster.
Tell us about your tracking setup and what kind of insights you need. We’ll help you design a clean GA4/GTM implementation and the right set of analysis templates.